From the beginning we are introduced to Burnham and Root. They balanced each other out very well. Root was very innovative and strongly focused on how he wanted his ideas to look, and Burnham was the one that had to successfully make the ideas come true. I would describe Burnham’s main value as being his strength or reputation. Starting off he wasn’t the top dog, but he knew how to use personality and looks to get him and Root to where they needed to be. “his greatest strength lay in his ability to win clients and execute Root’s elegant designs…’his very bearing and looks were half the battle. He had only to assert the most commonplace thing and it sounded important and convincing’”(26).
We may not see Bloom as often as others in the book but I found him very interesting. It seemed he would fall into some major positions and kind of roll with it. One of the first times we see him he is being offered the position to go to Chicago and is looking for a way to get out of. He decides to say his salary needs to be higher than what the president was currently making, and at last he got it. I would say he values reputation and power. When speaking to others about the size of what he was currently building he could tell they weren’t very interested in hearing the number. Not knowing how many Russian soldiers stood in their standing army he said “’Look at it this way-its going to be big enough to hold the standing army of Russia’…Bloom felt no remorse”(160).
Looking at Holmes I would say he values and utilizes love and safety. He strives to make people feel loved and safe to make them more vulnerable. When we are first introduced to him he talked to Mrs. Holton to get a job and later on and made it seem like he was taking over the business to help her in this time of need while her husband was dying. When in reality he just wanted an easy target to get the best deal he could. “Immediately Holmes deployed his tools of seduction, his soothing voice and touch and frank blue gaze. He bought her flowers…”(163). This woman he was wooing he went on to become engaged to her, and she went missing. Some speculating that he had murdered her but didn’t bother to look into it. His charm made people overlook the questionable things people noticed about him.